Project / 02

Into the Wild Wood of Razer

I translated Razer’s bold green identity into an immersive retail environment where gaming technology meets a relaxed jungle atmosphere.

Type: Retail
Location: BCCF, Bandung
Year: 2023
Recognition: Top 10 Best Design · Class Best Display

01 / Project brief

The story
behind the space.

For my second studio project, I transformed a site at BCCF Bandung into a branded retail experience for gaming-technology company Razer.

Focus

Bold

Jungle

Trust

Relax

02 / Concept

Into the Wild Wood

I developed the space around four keywords—Bold, Jungle, Trust, and Relax—connecting Razer’s green palette and snake emblem with technology and organic forms.

Visual archive

Selected views.

15 images

Into the Wild Wood of Razer: main lounge — 01main lounge

Into the Wild Wood of Razer: café area — 02café area

Into the Wild Wood of Razer: esports zone — 03esports zone

Into the Wild Wood of Razer: retail display — 04retail display

Into the Wild Wood of Razer: night façade — 05night façade

Full archive

10 additional views

Into the Wild Wood of Razer: outdoor café — 06outdoor café

Into the Wild Wood of Razer: night garden — 07night garden

Into the Wild Wood of Razer: upper lounge — 08upper lounge

Into the Wild Wood of Razer: primary retail area — 09primary retail area

Into the Wild Wood of Razer: secondary retail area — 10secondary retail area

Into the Wild Wood of Razer: walkthrough view 01 — 11walkthrough view 01

Into the Wild Wood of Razer: walkthrough view 02 — 12walkthrough view 02

Into the Wild Wood of Razer: walkthrough view 03 — 13walkthrough view 03

Into the Wild Wood of Razer: walkthrough view 04 — 14walkthrough view 04

Into the Wild Wood of Razer: walkthrough view 05 — 15walkthrough view 05

Next project

03Infinity and Beyond

Into the Wild Wood of Razer

The storybehind the space.

Into the Wild Wood

The story
behind the space.